Friday, March 30, 2012

Style in writing articles in the blog or about Easter in several ways

Make a birthday present chief bablorubu!.
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To say there is not, and the style has a lot to the readability of the articles in your blog. Let's talk about the same style as a whole, what styles are found.

Women's style. Last year, at the forks raised several female blogs, trying to prove that the author is quite the man on the basis of a few phrases and awkward attempts deanonimizirovat image. Who is on the rise of its popularity. seo blog - wife. Written by a man is rare, but notes that his wife's Kemerovo homeless - it's cool. Even if all the writing himself homeless. :).
Women's style is easy to simulate. The main feature of women's texts - the attention to detail and a slight deviation in the course of povestovaniya. That will sound like the news of Easter in the women's mouths.



Congratulations to all on Easter! . We use the meat, I was yesterday, by the way, bought cheaply at $ 100 per kg. So, the cakes came out perfectly, here are just a burnt, but we blend in-law, she is a woman undemanding - last year, half-baked cake umyala and though once choked. I hate you!.


In contrast, female. a children's style. differs poor vocabulary. Similarly, you can mimic the style of a schoolboy, adolescent, rural boy. Enough to cut out the text of adjectives, adverbs, and any terms that go beyond the curriculum. Even such texts should not be large. And if large, then due to transfer, rather than the number of verbs. That sounded as if the text in the student's performance.



Congratulations to all on Easter! . We ate them, it was delicious. Tomorrow will try to upload pictures to the blog, as we walked to the cemetery. There were also a grandmother. Give her the god of health!.


Style or pedantic style of coffee. verified different phrases, excursions into the past ( a sort of textual flashbacks ). Proposals must be long enough, replete with terms. Then a feeling that a person has a good theme. For example, it is written in a style articles Pedivikii. Often phrases are full of obvious idioms, but it is that this style.



Congratulations to all on Easter! . However, in Russia this holiday is separated by 13 days of the Catholic Easter. However, discrepancy in the dates should not overshadow this bright day. Bake cakes, go to the parents. At the cemetery, it is not necessary to go - Save departed on a visit to your relatives to parent the Sabbath. Today the holiday is associated with great joy. Christ is risen!.


hooligan style. rarely used because of its stand for a long time is very difficult to. First, even the most rowdy hooligans most of the time it is normally behave, and are no different from us. However, bullying style of waiting, it will be repeated from article to article. And it must comply with. But in my mind is really to keep this style can be only one blog. But even. Malashkin. despondently tries. The other blogs or terminate their lives after a period of time, or go to the category of dull.



Easter - so fucking fucked! . Let him come, will show that resurrected - then I 'll write ohueyu and right there that he rose again stsuko. But no one came to never have to strike for forty years. So plug your phone into his ass and dial the rectum sms each other, and my phone erase from memory!.


However, the hooligan style is usually literate syntax, if you do not notice the profanity. You can not say about the. style Bournisien. What I like Dima, it is the fact that he created a whole new trend in the blogosphere. Mark it as a possible. illiterate rumbling. Read it - pure pleasure, you feel a teacher of Russian language, dictation inspection and guess what it is, fuck, for the word is written here. Thank God, do not write blogs pen - then this blog would be no one could read, and this trend in the style of the blogosphere has a great future.



Congratulations to all of prazdnekm Easter! . So I think, why sobirayutsa? . But tper mnu car there, so we lyubimkoy Tat and we will bake them at Reading chvakat blga Masterhost. Speaking of Tat - mnu did a great discount on satus belyashi. Buy to mnu could have belyashi.


A classic style. wrote the majority. Distinctive features of this style - short sentences, few descriptive parts of speech. This links him with the children's style, if not one. but. In the children's size and shape of the jump from sentence to sentence. And most importantly, there is often no connection between the proposals. T. e. each as it is in itself. Those who wrote the classic style, try to make sure that the second sentence of the first continued. If the rough, then a classic - an enhanced children's style. When we grow up, we gradually learn to speak intelligently and coherently.



Congratulations to all on Easter! . We usually bake them in the evening and morning, as early as Easter, to visit us come to the parents. We sit at the table and celebrate the resurrection of Christ. Christ is risen, my readers! .


And, finally,. artistic style. The art style is distinguished painter, though often degenerates into pedantic. Text in this style comes over a large number of adjectives and adverbs, proposals are long enough. Often found acceptance. ' spread the idea of the tree '. - This is when everything at the same time, about anything. Each artist has a blogger - zealous followers who are willing to pervonahostvovat in each of his post. These blogs - like a cup of coffee. They read, to enjoy both the book, and another thing - to select the interesting blogs in my reader.



Do you know exactly what I like Easter? . Yes, I believe in God. I believe, but the church does not go.
We have a tradition in the family. I remember most of it with, perhaps, his childhood years. No matter how we quarrel in the family, no matter what happened, his father at Easter we always collected in the morning, wake, and while we are washed, put everything on the table.


Christ is risen, my readers. ) I have not been christened and unbelieving, and the relative position of the Jewish Jesus stick, that this man lived, was hanged on the cross, and he died. The rest of the church hierarchy has already attributed to the deification of Christ's image. This is my official position. So I do not bake cakes, do not go to the cemetery, and the end of the post is not idle. Sms me too, no one really does not send. accustomed to.

On the other hand, all this does not prevent me happy for you. In general, when it puts out samiznaeteotkuda phones, do not forget to look me in the light. Have a nice holiday.

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Grandfather Vitale - 62. In my memory this is the age- blogger, but it will make the activity a few young. Wish old good luck and happiness.

Krasnovskii launched. first video podcast for the manufacture of satellites. Of course, do not fall into a swoon, but I found out about the new program templates. Even for this, plus.

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So Windows 8 showed up...


Microsoft has officially said the words - 'Windows 8', and even showed some of the public.

In fact - nothing specific, in addition, the new OS will work not only on x86, but also on ARM- processor.

The main thing in the news - the market has started preparatory stage to the emergence of new Windows. Experience shows that all what will be said about it during the blizhashego year - very little to do with the fact that we obtain as a result.

Nevertheless, on this occasion wrote an article already published:. http://www. pcweek. ru / themes / detail. php? ID = 131792.

Here you can see the video fresh MS with the new interface:.
http://www. youtube. com / watch? v = p92QfWOw88I.

And from another presentation ( sekretnaya!:-)) laid out nearly a year ago (05. 08. 2011), by the way is much more informative, though quite different -.
http://www. youtube. com / watch? v = AiuKObvnIQ4.



Tuesday, March 27, 2012

Do not throw stones at me, but it made ​​me think about Timati %)


Provocative, right?) I then looked at parcels with Oleg Tinkoff, and Timothy. ... So, there is a 30- minute interview. What is surprising:.




  1. In speeches and the presentation looks better than Timati both leading;.


  2. He did not say stupid things;.


  3. He said the thing that made ​​me think.



And to think that's what. Recently, we have nurtured the business concept, which would include many projects that are registered under a different legal entity, depending on the activities of. Such a holding company of the SME, small and medium businesses. And I thought about it in terms of what our country safer not be visible. Ultimate owner, I mean. To not you jealous, do not put pressure, not rekitirovali.










But it is also true, and that under a single brand is more convenient, cheaper, more efficient to do the promotion of. Publicity has its pluses and minuses as a. Such is the paradox of. How to find an approach that combined the advantages of both? .




  1. You can create a brand team startups.


  2. You can create brand associations of SMEs.


  3. Another idea?.



In general, there is something to think about. Original video here:.









Monday, March 26, 2012

How do we promote the site (with forbes.ru)

Co-owner of a grocery online store continues to share his experience start-up.

... The idea was that we voluntarily, in sound mind and memory, turn off the context at two sites - Google and ...

I did not like the idea: who knows how much we lose orders? . And if it turns out is not critical, it is Well the whole article unless costs can be cut, then certainly throw (and where there is always ). agreed. And in the middle of the next day already nazvanivala Cole: ... Kohl said that I panikersha and advertising it is not disabled. The day ended with the usual results.

The next cut off. By the end of the day - minus five percent. I insisted that we were lucky today made ​​orders of regular customers. A day later - minus ten, but it is also nonexponential, one day is always different from the other. Another day - the same minus ten, but now there are fewer large orders: we continue to lose volume, drivers underloaded. poorly.

... The next day there was a boom. The site was flooded by the readers of this blog to Forbes - and who gave us additional orders, no further analysis of the same can not understand. Net experimenting with advertising in general is complex - there are always additional factors that distort the picture. Yes, and too afraid to experiment. It remains to trust experience. I want them to share with you.

Internet advertising.

The fact that the greatest result for the internet business gives it Internet advertising, we have seen in a few months. Just today, an entrepreneur from Kazakhstan answer to the question of how to promote an online store - so. Especially if your budget is limited. The main argument - our clients are in the majority of Internet users (we have no less than 90% of orders received over the network ). They render habitable a space, comfortably arranged, and any service if it is properly selected and they will fall on the eye, will be evaluated and the most likely tested. But this is a chance to take his client and did not let go.

Now about the advantages of contextual advertising, compared with banner.

a. Clarity of definitions. You can formulate arbitrarily narrow the request, so if you need.

2. High quality attracted the audience ( this is a consequence of the first paragraph ). I have this: if the user on request ...

3. effectiveness. You do not pay for impressions of the advertisements, and for the transition to it ( of course, go to website - this is not an order, but a big step towards it).

4. maneuverability. Regardless of whether you run a promotional campaign for yourself ( I did the first six months ), instructed its managers to ...

The budget of the campaign may be a thousand rubles: access to this market accessible to everyone. But believe me, to see the result, you still have to spend. This is slightly lower.

Banner advertising, we also tried: before the New Year bought a banner on Mail. ru. Superefficiency did not notice, but to say that banner advertising has died (and many say this ), I will not. It is quite a live and converted in transition and in the orders. Another thing is that some kind of magical effect of it is not necessary to wait. However, it is more expensive and are not mobile. That did not work you have a banner, and continues to get out (we have a banner in the ruled, by the way ).

But the main conclusion: if someone believes that Internet advertising - a very expensive tool, it is severely mistaken. The cost of contact ( the money spent on attracting one customer ) online and offline is comparable. In a simplified form, this is the case. Compare the banner ads and ads in the magazine. In the first case under the pin mean number of hits in the second - to display the page with ads. The cost of contact - $ 5-20 per 1,000 online and $ 50-100 per thousand in the same journal. Comparable figures? . But the chances that a person reading a magazine or even interested in our advertising, come to the computer, pick up address and r. Dr.. are small. And in the case of the banner or the context of a single click - and the client have. Well, the cost of entry is online advertising, especially when talking about the print media, on the order of magnitude higher.

Advertising is offline.

We are in this area especially off limits due to a modest budget. But some experience, we have. For example, we participated in the December exhibition ... The idea was that right at the show to take orders from people (the exhibition lasts three days, if the 100 orders a day to collect all the costs of mapping, we are dreaming ). The idea was a complete utopia: the visitors were not willing to do here so outright orders, and most importantly, this was absolutely not ready, we. While one can tell about the store, all will meet all of the five interested. (...

It's not up to order. But with the primary task of warning the audience show quite managed: a stand was three thousand people became more orders ( and attendance has grown by about 500 people per day).

More about the same time advertising done through FlyCards. I really wanted to extend our makaronomerku - it is such a good dual purpose: and advertisement, and useful contraption ( you can use it accurately and not in the eye, measure pasta portions). Makaronomerku invented for us, a good friend Yuri Parfenov (executive director of the latter, mostovschikovskoy magazine ... Honestly, the effect was close to zero: no effect on the number of orders we have not felt. And it cost us 60,000 rubles. For the money you can get context-sensitive advertising campaign Superefficient. Her time will depend on you. (I'm on the cost of queries: you can pay $ 4 for the phrase ... And then - look at the results. ).

However, there is no silver lining: the rest of us makaronomerki we present, along with orders to customers, they like.

social networks.

As without promotion in social media? . Brought LiveJournal community, which initially were not too filling than - organized competitions, games, etc. n. Learn now primarily retranslate our newsletter, which will send registered customers every two weeks. One self- published, that the content we have and the most interesting ( in the newsletter, we are actively experimenting with genres - were, for example, avtointervyu, short stories, and genres are not over yet ) and the most relevant, is that it.

And this summer, we sponsored an ethnographic expedition chief blogger LESBIAN Lebedev - bought for $ 2,000 sponsorship package ( include logo placement on the ... lj. ru). 150000th audience, which boasts Lebedev, not a myth, it really exists. So it is not surprising that well-known designer sells advertising opportunities of his blog, and for a fairly decent money. In view of the increased traffic a transition from Lebedev to our site cost us $ 0.15, which is comparable to the cost of advertising in other media Contact. That is the price for advertisement had quite a market. And in our experience at least once almost every project that is associated with the Internet, this price is worth paying - Lebedev read all. Even those who are ashamed to admit it.




Author: Natalia Kulakov.

Sunday, March 25, 2012

The fraudster made ​​a billion, plum posting on the Web


Russian Alexey Kalinichenko set up a financial pyramid naive and deceived countrymen, laying on the Internet false financial reports on its activities. According to ITAR-TASS Urals, Russian Prosecutor General's Office sent a request to Italy to extradite swindler home - it opened 119 criminal cases.





For several years, fraud conducted extensive advertising campaign and called for rich Russians eager to invest in the affairs of companies under his control. He promised investors high returns on the results of the game in the interbank Forex market.





In order to fix in the minds of potential victims of investment confidence in the success of blood bucks, Kalinichenko published on the web false financial statements about the alleged positive results of his work. The money, but he managed to earn about 1 billion rubles, a cunning businessman listed on their own bank accounts and assign them to a.





Results of his work has suffered about 4 thousand gullible Russians who live in the 90s and the exposure of major financial bubbles like ' mmm ' and ' Hopper Invest ' learned nothing. In early July, Alexey Kalinichenko, was arrested by Interpol in Italy.





Recall that the false information published on the web can be a tool of the present stock fraud, and not just ordinary people oblaposhivaniya. For example, in May last year, speculators believed the letters purportedly from the investment company Troika. Dialog with a recommendation to buy shares of the Tomsk Energy Retail Company. Quotes of the latter, despite the obvious fictitious letters, a few days increased by 15%.



Saturday, March 24, 2012

Again, about the business - lean years



I already wrote that I did not go nowhere from nowhere. The idea to make money on the printing industry was born not immediately preceded by a desire to make something of their own and together with his brother selling a small flat - Dormitory.

At that time in the company where I worked, there was only a printing unit. His aunt was engaged in the matter. It just so happened that the breakdown due to its nature, he quickly established his place in the company - listened to her boss for printing as I listened to on site building. This is us in a sense, united. One day we went to a client in a nearby town, and the way my aunt poisoned his stories about the fate of the battle, as it used to take the paper on military aircraft on the Kamchatka Peninsula and the bass scored his old car, driving orders from Poland in Kaliningrad. That's between the stories about her life and was born sentence uttered in the air. ' Oh, if only there were 20 pieces of bucks to buy a digital machine, you could get rich. ' This technique then I took over, and often use it in working with start-ups. But then he was new to me, and forced to think. And then there was the decision to invest.

His legal entity, I had (for my order to the database), we rented office in an office in the hen house 600 rooms on six floors, and later by selling its Internet - provider business, moved into place and our former boss. The phone number I pressed the trump, using the fact that the secretary -manager of the lessor friend worked - many suspected then that I bought the same number.

Neither I nor my partner in business does not quit. We just started looking for excuses not to come to work for various reasons. With our positions, and I was head of year, it is - Head of Sales and general atmosphere raspizdyaystva it was easy. But in fact we have been working full time in the company of only one manager, which dragged my partner. Engaged in design, the first months of alternating all. At a quick profit no one expected, but hoped.

The first order was an order for mediation print color flyers from my future partner. But then I did not know it yet. But he has specialized in outdoor stands, and custom printing delivered to my partner, as well as money for it. We passed the order down the chain in Poland. However, half ruined, and a Polish edition had to print additional part of the local digital printing. Then I first learned of the financial chess. Money for that first job, I never saw my aunt spent their unknown destination and what he said to me that with the Pole ( Pole it! ), It will understand itself. Then our debts before a Pole were almost always at least a thousand bucks. A maximum of 200 thousand of debt. rubles to the contractors, I reached the very few later.

In fact, even then I began to realize that business is business, and to control the partner and not to allow it to finance even very necessary. So I began to insist on the conduct of the white business constantly increasing non-cash component and reducing the work with in cash. At some point, by entering the Steel up 95% of all revenues. But it was much later.

Before our break with a partner, we were never in the black. T. e. Firm slowly and smoothly absorbed my apartment all the money and the current revenue. My partner has not invested a dime, putting only their knowledge and experience, however, is constantly making comments that are unique to the carrier. So I lived on my salary, which is to the base of the company consisted of three formal papers, gave me a total 12tys. rub. This, of course, was not fabulous wealth, but it was quite tolerable money, we rented an apartment and ate. So I now gaze with a smile on those who said that the combined business to work hard or impossible to. Even as possible, you just set up the logistics and management of own time.

However, if I worked hard whether it is healthy. I rarely show up at home before 22 o'clock, and out of the house sometimes had to leave at 5 am to send a bus in Poland, or, as the smugglers ' to charge the driver '. Yes, offset, we drove from Poland. It was crappy, but my partner insisted that in order to work with its contractor. I silently agreed. I'm not so much understood then in printing, so kept quiet and learned.

I slowly learned to 'see' printing, offset printing highlighting, debris, shoals. Gradually, I lost any illusions about how the press and postpechati. A lot of work in the printing is performed using a hammer and chisel. For example, krasivuschie foil business cards made ​​with an inkjet printer (the first run - the picture ), an ordinary laser printer or copier ( toner overlay ) and the laminator ( foil weld ). Then wiped with a cloth sheet and you have a masterpiece. Or packing strips on the calendar. People think that their special stuffed press, but in fact much easier to fill the machine for cutting paper - they have a wide strap, so the calendar and enclose the bar, and a slap strap will never fly off and will not warp. Or debris on the print. Almost all of the printing machines in our old, so the dust collectors do not work or work poorly, and the paper dusty - be healthy. So, on the edge of the machine is always wet sponge which wipes polygraphist printing rollers. Or do not rub.

So six months later there was nothing that I did not know about printing. And our company has grown in the meantime to two offices, sales to nearly twenty, head of sales. We have a fenced in minitipografiya own corner of one of the shops. When it worked two designers, and my partner as a technical specialist printers. Since we got the machine to lease, it was less time on operational work and finding clients and more time spent at the bench. When minitipografii was cash, so if it was necessary, feel free to put it in her hand. So I started a habit to confiscate the proceeds several times a day. My side income by that time fallen - by the time I left the studio and the Web has lost 230 bucks a fabulous salary.

And the company was rolling down an inclined. Revenues did not cover costs, so we have to hold salaries and benefits of leasing a machine. And by August -September (and we started in February ), the situation became critical. By my calculations, our debt has exceeded 200 thousand. rubles. So one day I went to the window of our office on the fourth floor and thought that everything was far easier, step down, I. But I have not stepped. I sold the machine. Even without the machine, and a contract on him. triple deal. My former boss bought the contract, offsetting debt to leasing. After some time the supplier gave me my deposit. This money was enough to pay off the debts on wages. People fled, my partner left me with the machine - she wanted to publish, not to do business. All I have left - is a manager, the one with which all began. The city was rumored that I was fucked up. Not me, but my business, but for me it was the same.

Nevertheless, I sat down with my manager, and we decided that the two of us, we somehow feed our. So she sat on the phone. And I went to the suppliers. Again, go orders, but a month later we smiled real success. We received a contract for election. In the glorious city of Svetlogorsk was a great battle for the mayoral seat and just rolls over the budgets of campaigns. It was the most stupid order - Changes could go for 10 hours before delivery of the order, and we have ruled, an arrangement with the printers to keep the doors to the last, on the night shifts. The main thing is that the customer paid. And pay very well. As a result, we have bailed out somewhere around a hundred thousand rubles of net profit, which allowed us to pay their last respects and to get a break on the understanding of the situation.

Our company at that time amounted to three people: we have a staff of designers, who kicked my partner out of ignorance and minitipografii kitsch. And I took back. As a result, an ethnic Armenian, Uzbek origin, which makes every Russian word three errors for a long time to register in my company. I stick legs and forced him to learn web design and flash. Now it is one of the most popular adult- designers in Russia. We parted ways when I began to move to remote workers, trying to reduce staff.

One of the key moments of my new strategy was that I decided to do not only print, but everything: Souvenirs, and outdoor advertising, and web design. I went to suppliers and contractors. Gradually, I spoke with all the offices in the city, which was worth doing. We have accumulated a sea of rubbish to show customers. I have found, or rather I have found suppliers offset from Lithuania. So gradually we began to dictate terms to customers and clients.

The main result was that I got out of the debt hole and we had a small but steady revenue and profit, even. The company at the time earned from 90 to 180tys. per month, stars from the sky was not enough, but it became quite noticeable in the discharge of small advertising intermediaries. We began to learn. We have to lend at my word of honor. In response, we do own printing orders faster and often cheaper than their own, twisting his hands discounts. The apotheosis was the year I earned more than their calendars contractors - with the ordinary profit of 15%, I raised up to 40% of the cost of collecting teams of orders. I learned how to sell, do not be timid in the presence of customers. I wanted more. And this was the beginning of the second turning point in the business, which ended my parting with the printing and advertising in particular,. In short, I'm just tired of the rat race for quality and customer. I'm tired of stocks and marriage. So I went to the automation of production and rent. But that's another story. I'll tell it some other time.

Now why the hungry years. When I started the business - my income was 12 thousand. / month. Pursuing a business, I lived according to the method - do not let yourself die of hunger. I was the main producing unit at the company, but my income rarely exceeded 18tys. T. e. I took out of business just enough to pay the rent and did not die of hunger. It was not dedication, I just decided that I should live, to live the firm. But there was no luxury holidays, there were no large purchases - the first child to bed, I made ​​myself, the carriage went on barter, the TV was inherited from the division of property with his brother. I have long time did not even have a computer at home. We do not show off. To save, buy bags of potatoes at once, and then stopped practicing and it's getting rid of all lunch.

For comparison, my brother had already received around 30,000 working normal declarant. When my personal income has risen to 30, it rose to 50. When I got to that figure, he went to 80 and bought a brand new Toyota in the credit for seven years. And then pizdanul crisis. However, this is a different story.

In the life of any businessman can not be only the ups. Even Buffett is sometimes mistaken. The important thing is whether you can use the lessons that life gives you, then use to climb even higher. It seems to me that I was able to. I continue to be wrong, but every day I make the new rates. And quietly growing. Each of my new up, padded over the last month, includes new lines. The balance increases. And thank God. And what you want.

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Thursday, March 22, 2012

Lithuania - first episode



Prices for food is also quite acceptable, the average price tag on one person - around 150-300 rubles. Local beer - 25-30 rubles / bottle. Clothing and costs the same or more. Although the choice of more. Roughly the same is the case with the consumer and computer equipment.

Klaipeda - still a fairly large city. Legs tired to walk. But to where to go, the options are not very many. However, tomorrow 's program Maritime Museum and Dolphinarium. On Monday and Tuesday in the museums of silence. However, there is always a relative silence. In the hotel for breakfast anyone in hypermarkets are few. The season ended and then.

However, the constant feeling that everything is cheaper. I do not know why. ) By the way, generally accept credit cards. On the streets of a surprising number of banks and offices of reason and opticians. The impression that everyone here are for loans and glasses.

Good thing the hotel leased. ) At least checked the stats, but I can not get ICQ. However, you must download the bales. Suddenly, you get.

Wednesday, March 21, 2012

Fingering statistics


You can put links to statistics nesvoyu earnings more than 3k bucks a month. Pofapaem together.

For those who fapane not care, fresh fit of the B- post to Rheda like. reviews of the top bloggers. lurk in the style -. Only once have to accept that it's just humor. Many saw in this article, something that hurt them, maybe rightly so. but in vain. It should be easier.

Who and do not care, you can swing the. Davydov's book. Written by as much as two years ago (and guys, you did not know ). If you read it there will be no force, then lose a bit of sea - water, transfused a sieve on the topic of marketing to non-expert in the field of marketing. Students and professionals will deliver nefigovo like to read some of the findings. ... Specifically sought out - there's almost the entire book consists of paragraphs.

Who will master it's not, they stick to the accordionists cartoon:.